One of the biggest challenges of moving to a hybrid, multi-cloud, or intercloud environment is obtaining complete business views across all your data. With information increasingly spread out across on-premises systems, on-premises data warehouses, data lakes, cloud-based data warehouses, and more, organizations are struggling to gain a comprehensive view of the business.

Using Anything 360 to better serve customers 

Businesses need these 360-degree views for a variety of reasons, but the most common goal is to understand customers. A complete view of customer data can help businesses improve customer experience and engagement. It allows businesses to provide a higher level of service and operate more efficiently to serve and support customers. Also, a high-level aggregate view of customers’ needs can help organizations determine the best potential changes to products and services, leading to innovation and greater success.

But, why stop there?

There’s more value to be discovered with 360-degree views beyond customer data. What many organizations fail to understand is that so much more goes into delivering truly engaging customer experiences. Creating excellent customer experiences requires more than the information gathered for one particular customer. Organizations must have 360-degree views of all customers, products, employees, locations, assets, inventory, and more to deliver a differentiated customer experience to improve customer loyalty and reduce churn.

To do all that, you need to align all of you master, reference, streaming, and transactional data–only then will you achieve 360-degree views of anything.

Furthermore, businesses require the following capabilities to align all their data assets:

  • Master data management to align business entities across data sources
  • Data virtualization to integrate data on-premises and cloud data sources without copying/data movement
  • Techniques to blend master record with transactional data to create the complete view
  • Governance and controls

Organizations looking to gain a comprehensive view of their data need 360-degree views of every business entity, not just customer data. Only a solution that combines data virtualization and master data management technologies with cloud computing services can help organizations overcome this challenge and gain 360-degree views of any business entity.

To learn more about how TIBCO’s partnership with Microsoft Azure is helping businesses modernize their data with 360-degree views of anything, watch this webinar with Microsoft Senior Cloud Solution Architect Kevin Barrett. You’ll also hear about Microsoft’s view of the modern data estate and trends that it sees in the market.