Data Strategy: What It Is and Why Organisations Need It

Data Strategy: What It Is and Why Organisations Need It

What is Data Strategy? I listened to a TED talk the other day where the speaker (Jennifer Zhu Scott) made an interesting observation – that data has, in the past 20 years, emerged as an asset that delivers deep customer insights, significant operational efficiencies,...
Why MDM is the First Step Toward Business Reinvention

Why MDM is the First Step Toward Business Reinvention

By Shannon Peifer -February 24, 2020 Reading Time: 2 minutes Managing critical data across the enterprise is an essential step toward business reinvention. That’s why organizations are increasingly turning to master data management (MDM) to solve their siloed data...
How to Drive Away New Customers with Old Architecture

How to Drive Away New Customers with Old Architecture

By Kevin Larsen – January 24, 2020 Reading Time: 4 minutesRecently while shopping at a big box retailer, I discovered a new product that was presented through an interactive video kiosk that illustrated its features. After watching the video, I became interested...